Privacy policy

Privacy Policy

Courtesy translation: in case of any discrepancy, the Spanish version prevails. Last updated: 01/06/2026

In this Budget Ecuador Privacy Policy, we explain how we collect, use, store, protect and process the personal data of customers, users and visitors who use our website budget.com.ec, contact forms, booking requests, WhatsApp, email, phone calls and other official channels.

This Privacy Policy should be read together with our Cookie Policy, the Terms and Conditions, the Rental Conditions and the Customer Service and Complaints page published at budget.com.ec.

By using our website, submitting a request, making a booking, contacting us or providing personal data through any of our official channels, you declare that you have read and understood this Privacy Policy.

---

1. Controller of personal data

The controller of the personal data collected through this website and official channels is:

FINAMERICA S.A. (AVIS | Budget Ecuador)
RUC (tax ID): 0990652570001
Address: Av. La Coruña N28-14 y Manuel Iturrey, Quito – Ecuador
Email: reservas@avisbudget.com.ec
Phone: +593 98 816 9184
Website: budget.com.ec

For questions about privacy, personal data protection or the exercise of rights, you can write to: reservas@avisbudget.com.ec.

---

2. Personal data we may collect

We may collect and process personal data of customers, users, visitors, drivers, company representatives, business contacts or people who interact with Budget Ecuador through our official channels.

Depending on the type of request, booking, contract or communication, we may collect the following data:

• First and last names.

• ID card, passport or identity document number.

• Email address.

• Phone or WhatsApp number.

• City, country or place of residence.

• Information related to booking requests, such as pick-up city, return city, dates, times, vehicle category or type and customer preferences.

• Billing information, where applicable.

• Information needed to manage the vehicle rental, such as driver’s license, age, contract details, required documents, payment method, deposit or service-related data.

• Information related to companies, positions, departments, corporate needs or commercial requests, in the case of business services.

• Communications sent through forms, WhatsApp, email, phone, social media or other service channels.

• Information related to complaints, requests, incidents, insurance claims, fines, deposits, charges, damage, inquiries or customer service.

• Technical browsing data, such as IP address, browser, device, operating system, pages visited, date and time of access, traffic source, cookies and similar technologies.

We do not request sensitive data unless it is strictly necessary for a legitimate purpose, there is a valid legal basis or the data subject provides it voluntarily for a specific purpose.

---

3. Purposes of processing

Budget Ecuador may use personal data for the following purposes:

1. Managing requests for information, quotes and vehicle bookings.

2. Contacting the user by phone, WhatsApp, email or other channels to follow up on their request.

3. Confirming availability, rates, requirements, rental conditions and booking details.

4. Validating identity, documents, driver’s license, contact information and conditions required for the service.

5. Preparing contracts, receipts, invoices, records or documents related to vehicle rental.

6. Managing delivery, return, deposit, guarantees, insurance, coverage, deductibles, fines, damage, claims, payments or any aspect related to the service purchased.

7. Providing customer service, support and responses to inquiries, requests or complaints.

8. Managing requests related to corporate services, business mobility or vehicle rental for companies.

9. Sending operational communications related to bookings, requests, contracts, services, payments, complaints or customer service.

10. Sending commercial communications, promotions, news or benefits, where there is consent, a prior commercial relationship, legitimate interest or an applicable legal basis.

11. Improving our website, services, user experience, security, forms and internal processes.

12. Carrying out statistical analysis, web traffic measurement, digital campaign evaluation and content optimization.

13. Preventing fraud, misuse, unauthorized access, security incidents or breaches of contract.

14. Complying with legal, tax, accounting, administrative, contractual or regulatory obligations or requests from competent authorities.

---

4. Legal basis for processing

We process personal data on the basis of one or more of the following conditions:

• The free, specific, informed and unequivocal consent of the data subject.

• The performance of pre-contractual measures requested by the data subject, such as quotes, inquiries or bookings.

• The performance of a vehicle rental contract or related services.

• Compliance with legal, tax, accounting, administrative, regulatory or contractual obligations.

• The legitimate interest of Budget Ecuador in serving customers, responding to requests, improving services, preventing fraud, protecting the security of the website, managing communications related to requested services and maintaining business operations.

• Handling inquiries, complaints, requests and administrative, judicial or out-of-court proceedings.

Personal data will be processed lawfully, fairly, transparently, proportionately, securely and limited to the purposes stated.

---

5. Use of WhatsApp, phone and email

When the user provides their phone number, WhatsApp or email address, they authorize Budget Ecuador to use those channels to:

• Answer inquiries.

• Manage requests for information.

• Follow up on bookings.

• Confirm availability, rates or requirements.

• Request additional information.

• Handle complaints or requests.

• Send communications related to services purchased or requested.

Commercial or promotional communications will be sent in accordance with the consent given by the data subject, a prior commercial relationship, legitimate interest or applicable regulations.

The user may ask to stop receiving commercial communications by writing to reservas@avisbudget.com.ec.

---

6. Cookies and similar technologies

Our website may use cookies, pixels, tags, analytics tools, forms, maps, plugins, chat widgets, social media integrations and similar technologies to improve the user experience, measure traffic, analyze browsing behavior, optimize campaigns and protect the security of the site.

These technologies may collect information such as IP address, device type, browser, pages visited, time spent and source of the visit.

Users can set their browser to reject, block or delete cookies. However, some features of the site may not work properly if cookies are disabled.

For more information, we recommend reading our Cookie Policy published at budget.com.ec.

---

7. Transfer and disclosure of data to third parties

Budget Ecuador may share personal data only when necessary to fulfill the purposes described in this Privacy Policy, for example with:

• Related companies, franchisees, partners or authorized representatives of the Budget brand.

• Technology providers for hosting, web maintenance, CRM, forms, analytics, email, WhatsApp, telephony, security or customer service.

• Providers of payment, billing, accounting, insurance, assistance, fleet management, operational support or professional services.

• Banks, payment processors, financial institutions or providers needed to manage payments, guarantees, deposits or pre-authorizations.

• Insurers, repair shops, assistance providers, traffic authorities or third parties related to insurance claims, fines, damage, complaints or rental liabilities.

• Public, judicial, administrative, tax, regulatory or supervisory authorities, where there is a legal obligation or a valid request.

• Legal advisers, auditors, consultants or professional providers, when necessary for the operation, defense or compliance of Budget Ecuador.

Third parties that process personal data on behalf of Budget Ecuador must apply confidentiality, security and data protection measures in accordance with applicable regulations.

---

8. International transfers

Some technology providers used to operate the website, forms, email, analytics tools, storage, CRM, digital communications, security or support may be located outside Ecuador.

Where personal data is transferred internationally, Budget Ecuador will seek to ensure that it is done under adequate mechanisms of protection, confidentiality, contractual security and regulatory compliance, in accordance with applicable law.

---

9. Retention of personal data

Budget Ecuador will keep personal data only for as long as necessary to fulfill the purposes for which it was collected, handle requests, perform contracts, maintain operational records, respond to complaints, comply with legal, tax, accounting or administrative obligations or resolve possible disputes.

When the data is no longer needed, it will be deleted, anonymized or blocked in accordance with internal procedures and applicable regulations.

---

10. Information security

Budget Ecuador applies reasonable technical, administrative and organizational measures to protect personal data against loss, unauthorized access, misuse, alteration, disclosure or destruction.

These measures may include access controls, security protocols, data backups, supplier management, internal confidentiality, review of digital processes and website protection tools.

However, no computer system or internet transmission can guarantee absolute security. We therefore recommend that users use only official channels and avoid sharing sensitive information through unauthorized means.

---

11. Rights of the data subject

As a data subject, you may exercise the rights recognized by applicable Ecuadorian regulations, including:

• Access to your personal data.

• Rectification of inaccurate or incomplete data.

• Updating of information.

• Deletion of data where applicable.

• Objection to processing.

• Suspension of processing.

• Portability, where applicable.

• Withdrawal of consent, where processing is based on consent.

• The right not to be subject to a decision based solely on automated assessments that produce legal effects or significantly affect the data subject, where applicable.

These rights may be exercised in accordance with the requirements, conditions and procedures established by current regulations.

---

12. How to exercise your rights

To exercise your personal data rights, the data subject may send a request to:

Email: reservas@avisbudget.com.ec
Suggested subject: Personal Data Protection Request

The request must include, at a minimum:

• Full name.

• Identity document.

• Email or contact method.

• The right you wish to exercise.

• A clear description of the request.

• Supporting documents, where applicable.

Budget Ecuador may request additional information to verify the identity of the requester and protect personal data from unauthorized requests.

We will respond to requests within the time limits and under the conditions established by applicable regulations.

---

13. Data of minors

Budget Ecuador’s services are aimed mainly at adults and customers with legal capacity to contract vehicle rental services.

We do not knowingly collect personal data from minors without authorization from their legal representatives. If we find that we have received data from a minor without valid authorization, we will take reasonable steps to delete it or process it in accordance with applicable regulations.

---

14. Links to third-party sites

Our website may contain links to external platforms, booking engines, social networks, maps, communication tools, payment gateways, international sites of Budget or other third-party sites.

Budget Ecuador is not responsible for the privacy practices, security, terms of use or content of those external sites.

We recommend reviewing the privacy policies of each platform before providing personal data.

---

15. Commercial communications

Budget Ecuador may send commercial information, promotions, news, campaigns or benefits related to its services, provided there is consent from the data subject, a prior commercial relationship, legitimate interest or an applicable legal basis.

Users can ask at any time to stop receiving commercial communications by writing to reservas@avisbudget.com.ec or by using the unsubscribe mechanisms available in the messages sent, where they exist.

---

16. Relationship with other legal pages

This Privacy Policy is complemented by the following pages published at budget.com.ec:

• Cookie Policy, which explains the use of cookies and similar technologies.

• Terms and Conditions, which sets out the general rules for using the website and digital channels.

• Rental Conditions, which details the requirements, guarantees and responsibilities of vehicle rental.

• Customer Service and Complaints, which lists the official channels for inquiries, requests and complaints.

---

17. Updates to this Policy

Budget Ecuador may update this Privacy Policy to reflect legal, technical, commercial, operational or security changes.

The current version will be available at budget.com.ec and will show the date of the last update.

We recommend reviewing this page periodically.

---

18. Contact

For inquiries, requests or complaints related to this Privacy Policy or the processing of personal data, you can contact us through:

Budget Ecuador
Email: reservas@avisbudget.com.ec
Phone: +593 98 816 9184
Address: Av. La Coruña N28-14 y Manuel Iturrey, Quito – Ecuador
Website: budget.com.ec